Importance Of The ShareAs many readers of ScentTrail know we believe the future will be shaped by The Ask, The Give, The Share and The Commons Revolution. Here are two examples illustrating power of The Share.
The SHARE Saves King and Queen of PinterestResults: Followers up 636% (from 196 to 1247)
Post Creation Time Reduction: -30%
I was frustrated with Pinterest. It was taking forever to find, follow and be followed by great boards. One of my favorite tactics when things are SLOW is to gamify, so I created a contest. Tell a story in 5 pins or less and the person entering the contest could become the KING or QUEEN of Pinterest.
I put up some cash and offered to make a donation to winners' favorite cancer charity. I didn't want to award the prize since the contest was about finding quality boards not mercenaries. Read Daniel Pink's excellent Drive: The Surprising Truth About What Motivates Us to know why I am very careful about how online behavior is reinforced.
The contest received 4 entries, a totally flop. I awarded one of the two prizes. My friend and fellow cancer survivor Mark Traphagen won the other prize and, lucky for me, Mark hasn't insisted I make a contribution. Lucky for me because my salary is paying for development of CureCancerStarter.org (our crowdfunding platform for cancer research) so cash is beyond tight (sold my house TODAY in fact).
I was lazy about removing the boards and a funny thing happened. People started following the King and Queen of Pinterest boards at 5x the rate of my other boards. I've been an Internet marketer long enough to know when something unplanned is working DOUBLE DOWN. I did and we now have 123 Queen pinners and almost 100 King pinners.
The most amazing thing? Pinterest followers are up 636% (from just under 200 to 1247). I'm adding Pinterest followers faster and both community boards have great pinners who are regular contributors.
King & Queen of Pinterest Internet marketing lessons include:
- Never give up (remove) anything online.
- Be open to the curve (plans going in new directions).
- When possible create community.
- Community is more sustainable with less work.
Results: Followers up 217% (from 96 to 209)
Scoop.it Marketing Revolution
Post Curation Time Reduction: 50%
The Marketing Revolution was in a bad tailspin. Slipping from more than 156 followers down to 96 I wondered what was up. One of Ally Greer's Scoopiteers pointed out that the header graphic I added prevented anyone from being able to follow the feed. OUCH!
Having shot myself squarely in the foot I email Guillaume Decugis and asked how to undo my mistake. Nice to have friends who run cool software companies. Guillaume took a look, made a suggestion and the problem was fixed.
How did I want to recover and build a following? Invite friends to help. There is such a HUGE tectonic shift happening right now why not RIDE it instead of fighting the tsunami trend. The shift is we need an army of advocates, content creators, curators and friends to have success in today's Social, Connected and Mobile Internet marketing.
I invited great curators to post content to the Scoop.it Marketing Revolution. Joined by...
Brian Yanish, @MarketingHits
Gladys Pintado @GTPintado
John van den Brink @AtDotComSocial
Esther Coronel de Iberkleid (@Esthersuchi)
and eventually Jan Gordon (@JanLGordon)
These are GREAT curators. I would add more, but Scoopit tops out at five. Since resetting Scoop.it Marketing Revolution I've posted less and the feed has done better faster. Great to have such talented friends, but view the entire board.
The real revolution is THE SHARE. By sharing we creating a commons whose whole is more valuable than any part. We amplify our voices and create active conversations, curation and creation. The SHARE is why I've worked less and we've accomplished more.
What about you? Do you have great examples of The Ask, The Give, The Share or The Commons? Share your examples in comments and we will curate in.
Not Crazy, Just In A Hurry...You In?Here are helpful links so you know I'm not crazy, just in a hurry :).
Martin W. Smith, Director Marketing Atlantic BT
Martin Marty Smith on Facebook
Martin Marty Smith on Linkedin
Martin W. Smith on G+