Scotty Mason is standing in my office at home asking me to type something. I know Scotty, WRAL's Tar Heel Traveler. Scotty created a feature about Martin's Ride To Cure Cancer before I left Durham on a bicycle heading west in the summer of 2010.
Today we are discussing Cure Cancer Starter and my "Selling Out" for cancer research for a Tar Heel Traveler segment to air soon. I asked when the Tar Heel Traveler Segment we create today will air? In July in concert with Cure Cancer Starter's launch Scotty replies. Cool, we are shooting for July 15th.
Great to see Scotty again. Scotty helped create the video on Cure Cancer Starter's landing page by asking great question (this is akin to asking the best quarterback in the NFL to teach me how to pass btw :).
Video Marketing Tips Learned Today
Here are a few things I picked up from watching Scotty work today:
Video Storytelling Tips* Don't have questions written down.
* But be prepared and know your subject.
* Be open to accident and unplanned ideas.
* Create in the moment on what inspires you.
* Ask great open-ended questions.
* If you don't hear what you want ask the same question again later.
* Shoot lots of related b-roll.
* Write a script AFTER filming.
* Tell a story.
Watch Cure Cancer Starter Mission video shot by Ryan Shelley with Scotty asking questions off camera.
My favorite question today? Scotty asked me, looking around at my deserted and For Sale house, if I was depressed. We discussed going "all in" and selling everything I own on the Story of Cancer Store (which got listed on Google today thanks to friends who drove links to the store).
I explained that I LOVE my house, bikes and crazy art watches, but having a single purpose - the creation of Cure Cancer Starter - is liberating and exciting. I may have sounded like a Pema Chodron commercial explaining how much TIME means now. Time is much too important to squander.
Learned the appreciate LIFE lesson the hard way. Shaking my preconceived notions about what my life IS or could become was a good thing. I'm a cancerpreneur like my friend Chase Jones at VS-Cancer.org and countless others.
We cancerpreneurs are too busy to be down or to even worry much. Given the choice to dwell on having cancer or create new ideas to help cure it my vote is always going to be with the later :). We discussed my, "I'm not depressed, just in a hurry," beliefs today.
My leukemia has an average life expectancy of 10 years. I've had 3 rounds of chemo and am entering my ninth year. I'm not depressed or scared as much as IN A HURRY!.
Want to help cure cancer? You can help by:
* Buy something from the Story of Cancer Store.
* Make a donation on the Story of Cancer Store.
* Volunteer to help create Cure Cancer Starter (email Martin.Smith(at)atlanticbt.com).
* Like Cure Cancer Starter on Facebook.
Stay tuned for Scotty's Tar Heel Traveler segment and the launch of the first crowdfunding platform dedicated to cancer research created by a cancer survivor and the amazing teams at Atlantic BT, UNC Lineberger Cancer Center, Duke Cancer Institute, Roswell Park Cancer Institute, The City of Hope and the University of Wisconsin Carbone Cancer Center.
Not Crazy, Just In A Hurry...You In?Here are helpful links so you know I'm not crazy, just in a hurry :).
Martin W. Smith, Director Marketing Atlantic BT
Martin Marty Smith on Facebook
Martin Marty Smith on Linkedin
Martin W. Smith on G+