I had no idea. When I wrote 5 Magical Do More With Less Curation Tools on a Saturday I didn't know the post would hit such a nerve. 5 Magical Do More With Less has a potential audience over 1M now thanks to Retweets. I got to know the great Paper.li (@SmallRivers) team after the post and they ROCK.
Recently there was an either / or controversy about Scoop.it and Paper.li. Either or thinking can hurt Internet marketing. Better to think Scoop.it AND Paper.li since each has distinct uses and advantages. I've weighed in several times on my love for Scoop.it (Why Scoop.it Rocks).
Today's post is about why Paper.li rocks.
Paper.li Rocks BecausePaper.li uses your Twitter following and other input feeds you specify to create a daily "newspaper". There is a powerful algorithm inside Paper.li's magic. A million inputs get sifted down to a handful of gold nuggets. Attempting to do this kind of curation manually would take hours and be half as good.
I use Paper.li to...
- Inform my content marketing.
- Create community.
- Do Online Reputation Management (ORM).
- Competitive alerts.
Inform My Content MarketingI start the day reading my papers (lol). ScentTrail Daily and Atlantic BT Daily help me know more about relevant content first thing in the morning. I may Scoop, email or blog about content from my two daily Paper.lis. When we launch the first crowdfunding platform dedicated to cancer research, CureCancerStarter.org, I hope to work with the Paper.li team to crate a "Cure Cancer Daily".
Cure Cancer Starter has GREAT resources already such as our partners at the UNC Lineberger Cancer Center, The Duke Cancer Institute, The Roswell Park Cancer Institute, the University of Wisconsin Carbone Cancer Center and The City of Hope. Can't wait to see what Paper.li's magic algorithm makes out of such great inputs.
Create Community"Poeple don't BUY brands they JOIN them," said marketing guru Faith Popcorn. Has Faith's statement ever been more true than in our connected, social and mobile times? Community forms when there is consistent communication. Members can't feel left out. Left out is gone.
Paper.li helps share information with little cost (in time or cash) to content creators and curators. Since YOU tune your paper's source and it is easy to manually add content using Paper.li's helpful browser tool your "daily" is the communication you would create if you only had the time. Members feel they know you and are part of a community. All of this magic for so little effort makes Paper.li one of my favorite curation and creation tools.
ORMYou, your company and brands are only as good as your ability to respond. Responding to a comment, praise or criticism that happens in the north forty (i.e. an obscure blog or location) shows you GET IT. If there is a more dramatic demonstration of a company's or brand's Internet marketing chops I don't know it.
When you manage the whole board you win. When you let comments happen without acknowledgement or response you increase the chances for BAD comments while simultaneously decreasing chances for good comments. The value of PRESENCE can't be overstated and Paper.li helps because you can add "searches with YOUR NAME or BRAND" into your feed.
I use several Online Reputation Management tools and Paper.li is my favorite because it is so EASY and unobtrusive. NOTE: My single warning is if you are using Paper.li for ORM be sure to check it since you don't want unfair criticism to be published for long. Paper.li's editing tools make it easy to remove any content.
I wouldn't simply REMOVE content that is critical since that is akin to putting your head in the sand. I would move the comment to a place where we can respond in a helpful and meaningful way. Everyone isn't going to love you all the time. Don't be defensive or attach ego to your response. Find ways to help even when someone is being mean and your Internet marketing wins (and you have a better life too).
Learn from critics. Never dismiss them (and know that I am saying do as I say not as I do since we can all work on this LISTENING to hard truth better :).
Competitive AlertsI've been writing about The Commons and its parts: The Ask, The Give and The Share a lot lately. It is CLEAR we lucky few Internet marketers must compete differently. We must compete collaboratively. When we tend our business garden so all may benefit we are competing in new ways. We HELP each other because we are stronger together than apart.
We compete but do so with an honest sense of fairness and knowledge of our strengths and weaknesses matched against our competitors. We know we become better by competitive challenge and quest. Our hero's journey includes people, companies and brands we may have thought of as enemies before. Now those "enemies" are sources to be learned from and worked with.
For "collaborative competition" reasons I DON'T remove competitor mentions from our Paper.lis. If applause is called for I applaud. If a note is needed I note (on our blogs or other social nets) and if an idea needs a respectful and appreciative response I do so.
We aren't alone in this "new" approach to collaborative competition. More and more competitors are "getting it" and reaching across the Rubicon. Sometime a competitor slams us in the old way or damns us by faint praise.
I don't respond to such menial tactics as they would create a battle where none truly exists. The other indicator that the future is with collaboration is how small and petty such attacks look in a connected, social and mobile world happening in real-time. There are so many places to learn, summarize and determine TRUTH reacting to a competitors misplaced rant is swinging at a pitch in the dirt.
SummaryPaper.li is a powerful "do more with less" curation tool. Internet marketers should use Paper.li to build community, protect their reputation and become an authority about their business vertical or segment. Competing collaboratively wins more hearts and minds than stupid battles with competitors that no one cares about (except those involved in the battle) and using Paper.li to help create authority and strategic vision is highly recommended. What is the cost for such magic?
Paper.li is a SaaS using a freemium model. You can create a daily today for FREE or upgrade to premium for a small charge (premium removes ads from your daily). We lucky few Internet marketers must resist the "either or" trap and always think in terms of AND: Scoopit and Paper.li, Paper.li and Topsy. Do all of these things and you too will know why Paper.li ROCKS.
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