Writing For RobotsI couldn't contain myself. Sitting in a "lunch and learn" an "expert" who knew just enough about Internet marketing to be dangerous was teaching a room of people the wrong things.
"If you write more than 100 words no one will read them," the expert proclaimed. I was beside myself because there is one very important "person" who will read every word - search engine robots.
Understanding Stop WordsStop words can't be understood by search engine robots. Words such as "you", "they", "a", "the" and "I" don't mean anything to search engine robots. My friend Phil Buckley (you), the Cure Cancer Starter development team at Atlantic BT (they) and Martin Smith (I) have meaning.
But there's a problem.
If you talk about yourself in the third person people will talk (and not in good ways :). You can't eliminate "stop words", but you can make your writing "spider friendly". For example, normally I would edit the two sentenced joined with a stop word that preceded this one into two sentences.
You cant eliminate stop words. You can make your writing more spider friendly.
This edit eliminates a stop word. Shorter sentences also sound and read faster. People don't "read" websites. They scan them. Scanners need short sentences, short paragraphs, bullet points and images to break up the web's monotony.
Write Organic, Edit For BotsI don't edit as I write. Writing requires rhythm. Editing while I write destroys rhythm. Write as your story comes. Edit for bots and to increase engagement. Eliminating stop words, shortening sentences and paragraphs benefit bots and humans.
I was taught to count the stop words and put them in the numerator below total words. Post Google's Panda and Penguin algorithm changes don't count your stop words. Do keep in mind you write for HUMANS and BOTS. One audience wants to be entertained the other informed. Do both and your SEO writing wins traffic, hearts and minds.
Web readers appreciate your writing like Hemingway instead of Faulkner. Punch your words out in short sentences and never let a group of stop words buy you a drink.
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SEO Writing Tips 1 - 5
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