There it was. The magic beans produced a giant beanstalk. The undeniable Return On Investment (ROI) from content marketing was staring back at me. This chart shows how traffic (red) relates to completion of B2B "Get Started" forms (blue) on Atlanticbt.com.
The Letters show how an event happens on the traffic line then a little time goes by and a corresponding event happens on "get started" forms blue line. The twin peaks are a result of two events:
D = Curation Contest
E = $25,000 Mobile Gives Back
Creating content is directly related to how many people are talking about a brand."Talking about" can translate into traffic and then into work and revenue. What are characteristics of content that can help build your business?
Here is what we learned from the Curation Contest and Atlantic BT Gives Back:
- Breaking trends such as curation make for GREAT content.
- Pain points such as mobile make for great content.
- Contests are sticky.
- Find ways to extend YOUR content into THEIR social nets.
- There is a lag between content creation and its benefit.
Content Marketing The New Branding, Advertising, EverythingHere is a must read from CopyBlogger: Why Content Marketing Is The New Branding It is an important read.
Wondering how to be a successful Internet marketer? I have a three word answer: Content, Content and Content.
If your boss isn't sure about the importance of content, if your boss doesn't already understand content is the new black show them this article and that chart and if they don't become believers polish up the resume since you are going to need a new job (lol).