I'm betting 12 years of ecommerce experience and 20 years of Consumer Packaged Goods marketing expertise that a "skunk works" team of volunteers can create a successful e-commerce store in a single day before this Christmas.
Talent Needed To Create A Store In A DayWe will need some talented people to achieve our goal of creating a cool, functional and successful e-commerce store in a single day.
Here is a partial list of talent needed to create a store in a day:
Web Designers / Web Programmers
Data Experts (Point of Sale systems, data integration, Payment Card Industry PCI)
Mobile App Programmers
SEO & SEM (PPC)
Digital Product Developers (what products can we sell that don't require inventory?)
Photographers / Artists
Marketing (branding, positioning, developing Unique Selling Propositions USPs)
Video and Video Editors
Rookies (just out of school but eager to learn)
Apply To Be Part of "Create A Store In A Day" TeamIf you wish to take part in our "Create A Store In A Day Event", please read the Marketing Revolution Store Brief below.
Apply by following @ScentTrail. Post a tweet with the hashtag #StoreInADay include @ScentTrail, a link to your LinkedIn profile and how you would like to contribute (i.e. product development, seo, copywriting, design, etc..). We will, follow back and confirm your application with a direct message. Final participants will be notified by Thursday the 25th.
Application Deadline: Wednesday October 24th
Store In A Day AgendaWelcome and Define Goal - Create A Store In A Day
Morning Breakouts into product, design and marketing teams
Morning Publishing (publish first half of store in a day)
Lunch (will be provided)
Afternoon summary and Publishing
Conclude Store In A Day
Store In A Day FAQ
Compensation: Having a great time, learning new things and having something cool to put on your social networks (if you read this as no cash you would be reading right :).
Follow The Money: When our new "store in a day" makes money all profits will be used to help cancer patients or to fund research to cure cancer.
Vendors and Tool Makers: If you would like us to use your cool tool, please send an email to Marty (MartinSellingZoe(at)aol).
Event Sponsors: If you would like to join Atlantic BT's sponsorship of this cool event, please send an email to Marty (MartinSellingZoe(at)aol).
Event Dates: Saturday October 27 or November 3 (final dates will be determined soon).
Event Location: Atlantic BT, 4509 Creedmoor in Raleigh (across from Macy's Crabtree Valley Mall)
Marketing Revolution Store BriefThere is a new marketing revolution happening now. The revolution is in social, local, mobile, video and almost every other aspects of sales and marketing. Not since Mad Men's Don Draper has so much changed happened so fast. The number of marketing "revolutionaries" goes up by the day as tools such as Scoop.it, Hunch, Facebook and Twitter get easier to use.
Despite this growing tribe there is no store to serve, inform and share across the revolution. No place to replace a worn out beret, a t-shirt torn in the struggle or a coffee mug to proclaim affinity.
Store Goal 1: Create, sell and ship Marketing Revolution products.
Since no closed loop stand alone store can survive in these platform dominated days, our Marketing Revolutions store will include opportunities for User Generated Content (UGC), user ideas for products and OPP (Other People's Product and Platforms). We will mashup cool marketing revolutions content and products into a single location.
Store Goal 2: Mashup Cool Marketing Revolutions Content Into a powerful and self sustaining content creation.
There are e-commerce pros and rookies who need a showcase for their talent. Creating an ecommerce store in a day is sure to gain press support and interest. If you would like to add a cool project to you LinkedIn apply to join us.
Store Goal 3: Share talents and contributions from e-comm rookies and pros who help create a store in a day.
Store Goal 4: Have fun.
What Are We Missing To Create A Store In A Day?Creating a store in a day MUST tap wisdom of crowds. Please share ideas, comments and thoughts on what we are missing and we will keep a running tally here.
Marty Contact InformationQuestions? MartinSellingZoe(at)aol or Tweet with #StoreInADay and @ScentTrail
Twitter: @ScentTrail, @StoryofCancer @Mobriff
Scoop.it: Martin Marty Smith or Curation Revolution