Cool Twitter Header ContestContest Details are On Atlantic BT Blog
@PB145) showed me how Google is now using H1 tags for descriptions, so I wrote about the need to get under the hood of your website and tune it to the new SEO.
@Kdietz) and @SmallRivers, the Paper.li people, combined to create a KILLER article about storytelling. In case you missed it, storytelling is the new black. Storytelling can't get any hotter. I trust Karen. She has been on top of storytelling curation and tips since I've been following her Tweets and Scoops. I wrote a post for @SmallRivers blog a few weeks ago. I like Paper.li, featured in my 5 Do More With Less Curation Tools. Be sure to check this excellent article about storytelling out.
5 Social Media Marketing Safety Tips (my guest blog post for Paper.li)
Storytelling Is HOTI have lived long enough to see something I believed a long time ago, in 2002, come to pass. In 2002 I saw the need for great content. Managing a large e-commerce site Google's signals were clear. Content = GOOD and SELLING = BAD.
If you are new to storytelling I have several book suggestions:
Winning The Story Wars by Sachs.
Managing Content Marketing by Rose and Pulizzi.
Story by McKee (I've reserved a spot in Robert McKee's famous seminar for April in NYC).
SEO Writing TipsSEO Writing is different than novel writing. I've shared several posts on how to write for people and search engine spiders:
SEO Writing Tips 1 - 5
SEO Writing Tips 6 - 10
A Content Marketing STEAL THIS From MotoAlmost forgot the cool Steal This I got from Moto today. Moto is a cool Chicago restaurant and their email was a day in the life of their very innovative chef. The "Day In A Life" idea is perfect since it begs for visual confirmation (they use videos) and sounds cool and very "behind the scenes" and "limited access". The email is a tad jumbled, but the concept is a STEAL THIS for sure.
Moto Day In The Life
Visit Moto website