Cool Quick ScentTrails Halloween Edition

Cool ScentTrail: Story Of Cancer Trust

Since returning from Martin's Ride To Cure Cancer where we traveled more than 3,000 miles over sixty days and raised almost $30K for cancer research at Duke I've wanted to considerably top that. I was mad at myself for thinking so small. Here I've managed million dollar web stores where $30,000 was a bad weekend so we should have raised more since the need is great. We are developing three ideas:

• Cure Cancer Starter - crowdfunding platform for cancer research.
• Cure Cancer Store - virtual affiliate store donating proceeds to cancer research.
• Cancer Samurai - trust mark to identify "cancer friendly" products such as toasters and Swifters. 

Since my time is pressed, I hired Tonia Zampieri a few weeks ago to keep the ball rolling. Tonia has done some great work. We are meeting with the UNC Cancer Center today, so exciting to see progress. Cure Cancer Starter, a kickstarter-like platform dedicated to opening cancer research to crowdfunding and active social participation, will be the first project of the Story of Cancer Trust. We have the Cure Cancer Store almost ready to go, but mobile is disrupting our original virtual store model.

Wish us luck and please share any ideas, comments or suggestions.

Quick ScentTrail Follows & Kudos

Jon Jordan	@Marketinghits	@DotComSocial	@BillRoss

Jon Jordan, CEO of Raleigh web and software development company Atlantic BT and my boss, rates a cool quick ScentTrail this week for drawing Nestle's social media command center on a napkin a year ago. The move to social media arbitrage in real time or near real time as outlined by David Meerman Scott is upon us.

Brian Yanish (@MarketingHits) creates great internet marketing daily. His new Scoop.it feeds are must follows and his recent study of content marketing as secret weapon is a must read.

John Van den Brink (@AtDotComSocial) is another trusted source from Scoop.it and Twitter.

Bill Ross, (@BillRoss), created LinchpinSEO and is one of the best SEOs I know. I will be interviewing Bill tomorrow night about how to survive in a post Panda and Penguin SEO world.

Scenttrail of the Week: Red Hat Wins Top Clearence

Red Hat's victory is bigger than just Red Hat. Red Hat won an important victory for all open source platforms when the government, in their infinite wisdom, awarded Red Hat their highest security clearance this week. Here is a link to the article I wrote about the larger meaning:

Red Hat Wins Top Security Clearance

ScentTrail of the Week: Happy Halloween from Atlantic BT

You have to love a web and software development company that has their own medieval Trebuchet. If you missed Atlantic BT's Pumpkin Chunkin this year Ryan Shelley (@barnapkins) shot a great video of the happenings with his phone and @Jkahgee took great pictures.

Atlantic BT Trebuchet Pumpkin Chunkin Video & Pics

Easy Mobile App Creation Tool

Can you send an email? Good then you qualify to use Mobile Igniter, a new mobile app development tool. Here is how Mobile Igniter describes their tool:

Does your company stage 20-200 events per year? With MobileIgniter you can start deploying mobile apps tomorrow.