Self perpetuating industries, those who have their continuation as a main goal by either stated or understood objectives, tend toward solipsism. The only people who can comment are inside the fence so the diversity of perspective and wisdom slowly drains in favor of a belief in the inherent rightness of a relative idea.
Web analytics is formed from modeled data about modeled data. Today's unique traffic data is "modeled" because its meaning is tied to other numbers. What if you only had 10 unique visitors yesterday. Is that good or bad? It is neither, but you can understand what any web analytics number means by trending, tying or comparing:
- Trending collapse and normalizes time easily graphic and so turned into a more meaningful picture.
- Tying connects one Key Performance Indicator to another. If your site received 10 conversions on 10 unique visitors means you are on to something great or your family is visiting your new website (lol).
- Comparing benchmarks web analytics and Key Performance Indicators to others in the space. Scoop.it provides a good example. On Sunday my main Scoop.it page Martin Marty Smith was off by 20%. Instead of panicking I looked at the Scoop.it leader board. Observing most of my benchmarks were also slow the fault was in the day not in my scoop.it account.