Twitter Header Contest and The Darwin Thing

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The search for cool Twitter headers continues.

Change Your Twitter Header Image Now -

The Darwin Thing

Twitter isn't going to put your new header up for you this time. It takes less than ten minutes to change and those who haven't changed will look old hat in a few days or a week. You don't want to be the LAST to make a change like this since being last creates dissonance. If you or your company wants to be a contemporary force little exercises like changing your Twitter header images is an action that reinforces that positioning.

The strong, cool and FAST survive now so make sure you are in the vanguard on simple stuff like changing your Twitter header image. So much of what we Internet marketers do these days is about understanding us and our companies well enough to consistently articulate our values, to be real. Amazing how much hard work it takes to be real (lol).

I wish the "be real" muscles were as developed as the advertising muscles. We lived for a long time chasing a false God. Advertising in a Mad Men like way seemed to be the key to brand awareness, to trial and repeat sufficient to keep the ships afloat and at sea.

Serendipity is a bitch. Serendipity created the false God. Even in the Mad Men period you couldn't advertise your way to success it just FELT that way. You had to have good products then, but there weren't as many good products and very few GREAT ones. The noise level was low.

Now the noise level is deafening, consumers are hard to reach and cynical on any first interaction and GREAT products are the new standard. Having great products and services is the cost of the game we play, the table stakes. To win you must share, share and share some more. You must learn faster than your competitors and NEVER let an opportunity to lead like changing your Twitter header pass you or your company by.

Never let Darwin get the best of you (lol). It's the Darwin thing.

Find more details on Atlantic BT Blog: Twitter Header Image Contest

Twitter Header Image Best Practices

Best practices for Twitter header images are being created NOW, so stay tuned this list will be updated as best practices emerge:

Twitter Header Image Best Practice #1: Image speaks to background

The Twitter Header Image only appears on direct load. There are several other views where the header image needs to be felt even if it is not present. I changed the background colors on @ScentTrial to Jackson Pollack's color palette since I used his floor as my image. Mitch, our designer at @Atlanticbt, did a great job having a dialogue between header image and our Twitter background: