How Does Social Media Flow Happen?You may be managing your social media as a task or a series of tasks. You hang laundry on a line, it dries and then you fold. Social media is happening all the time. As I write this sentence a million pieces of information related to things I care about are being loaded into Twitter, Facebook, Blogs and websites. How are you going to hang a million towels on a line?
You can’t. Instead you create a system of proxies and trust agents. There is another term for a system of proxies and trust agents – social networks. Your social network is the flexible membrane you use to wrap your need to curate an impossible infinity of information. Social networks are like the fine skin of a delicious spring roll, a paper thin skin you see through without being able to distinguish detail.
You load your army of content pickers onto trucks and head into the fields daily. “You” can be you as an individual or you as a company. The single difference, at least as far as social media flow is concerned, between individual and company is the number of pickers and trucks. If your company doesn’t have an order of magnitude more pickers and trucks than you find another company since that first one isn’t long for this world.
A social media flow model and approach should include:
- Metrics tool capable of real time or near real time feedback loops.
- A Manager or several Managers capable of publishing and watching social media 24/7/365.
- Tools to amplify reach, create alerts and organize curation and creation.
- An archive of curated or created content.
- A tool capable of spidering the web by keyword on demand.
- A Content Management System (CMS) capable of incorporating new content.
- A Customer Relationship Management (CRM) capable of lead nurturing and scoring.
- Predictive analytics based on business rules that tighten the conversion funnel in real time:
- Reduces costs because content created is more likely to convert.
- Increases profits because buyers reach “like me” sales point faster.
- Able to expand content inputs across multiple authors, topics organized by tagging and approved and managed algorithm based exception reporting.
- Engine that functions like a top spinning faster and faster, learning more and more and producing better and better results.
- A WordPress blog.
- Google Plus.
Yesterday: Social Media Marketing Flow In Four Parts (introduction to the series)