Social Marketing Flow III - Examples

How to Use Social Marketing Tools With Each Other

I had a customer ask if his team should use Tiwtter or Facebook. The answer is YES and it confused him. Each tool on the list above does different things. Here is the list again with each tool’s strengths outlined:

• Scoop.it – Near real time feedback loop, hub of social media publication.
• Twtter – Like radio Twitter is great for things happening NOW, lousy for stuff that happened as long ago as yesterday (lol).
• A WordPress blog – Sometimes you need to go long form in an SEO friendly environment.
• Pinterest – The best visual feedback loop on planet earth, when your images get repined keep track.
• Google Plus – Best at long form and don’t copy and paste from any other publication, write new summaries.
• Tumblr – A rolling visual micro-blog somewhere between WordPress and Pinterest can help create groundswell NOW.
• Facebook – Thanks to edgerank your posts don’t get shown to all your followers, so keep that in mind when you evaluate what gets pick up. Look for Facebook as a great focus group. Ask question and be prepared to modify your course based on feedback. Be sure to close the loop and credit any change back to your Facebook community.

I’m looking at my 12 Scoop.it Revolutions as I write this. New content has been published to every revolution in the last 12 hours. Some revolutions such as Business Intelligence Revolution have had several articles curated into them. Here is the viewer counts for the 12 Revolutions at 5:37:

1. Curation Revolution
Has 46 views today with 12,600 all time. It is on its third article in the last 12 hours. The Forbes article Social Media Marketing: What’s the Point? Doubled viewership since being shared at noon. Curation Revolution won’t be changed again until after 10 pm tonight.

2. Design Revolution
Has 21 views today and 1,500 all time. Design Revolution is on its second article. Why Being A Website Design Minimalist Is A Good Idea and So Hard To Do doubled viewership since it was shared at noon. Design Revolution is good until 10 PM tonight.

3. BI Revolution
Has 19 views today and 3,500 all time. BI Revolution views have tripled since Soccer Embraces Big Data To Quantify The Beautiful Game went live at noon. BI Revolution is good until 10 pm.

4. Thank You Revolution
Has 16 views today and 1,800 all time. Thank You Revolution views tripled with The Manly Man’s Ultimate Guide To Pinterest was put up at a little after 10:00 am. Thank You Revolution is good until 10 pm.

5. SoLoMo Revolution
Has 2 views today and 1,200 all time. The content hasn’t been changed since yesterday. Since SoLoMo has the lowest view count today and it hasn’t received new content for more than 24 hours I just used Scoop.it’s social content spider to find a SlashGear post on how the iPhone 5 will probably kill the iPhone 3GS from being an active offering in the iPhone line. I supported the post with a Tweet since my last Tweet was 2 hour ago. I added the post to Tumblr and Linkedin because I know anything Apple works well across LI, Tumblr and Twitter. In less than a minute viewership doubles on SoLoMo Revolution and SoLoMo Revolution is now good until 10 pm.

And so on….

Social Media Flow Manager - New Job Description For A New Kind of Marketing

Many readers of the flow example will be asking, “Where is the ROI, why are you doing all this work.” In less than a year almost my Scoop.it feeds have received almost 30,000 views. My core Scoop.it page has a Google PageRank of 4. I’ve owned the absolute #1 position on the keyword phrase “Curation Revolution” or over a year beating out more than 700,000 other pages for that honor.

I can hear the financial purists chomping their bits, “What about the money?” Any Internet marketer can explain money is the last success marker. First people have to know you exist, so you fight for ATTENTION first. Next comes caring enough to click. Clicks go by another Internet marketing term – TRAFFIC. The traffic lands on one of your websites and you fight to have an ever increasing amount of traffic do what you want or CONVERT.

Conversion depends on a million variables, so more information is always better than less. Thanks to my social flow work with Scoop.it, Twitter, Facebook, our blog and other tools I know important ideas, ideas sure to translate to Attention,Traffic and Conversion such as:

• Use the More and More, Faster and Faster, Better and Better rule to publish content.
• Some content is more viral such as Ultimate guides and Top X lists.
• When in doubt use Infographics, but don’t overuse.
• Anything visual beats anything textual (who reads anymore).
• Controversy sells ATC (Attention, Traffic and Conversion).
• Nothing beats immediate social presence, nothing.
• Closer to REAL TIME breaking events we are the more viral impact our content has.
• Evergreen or highly viral content can have a second act, 3^rd acts are rare.
• At least a few “Power ReTweeters” are needed to create an viral content storm, viral storms can’t be built without at least some BIG Twitter accounts supporting.
• Even viral business content follows the SDR rule (Sex, Drugs and Rock and Roll) where “rock and role” also refers to novelty or in early on something from a trusted source.
• Viewers and members aren’t created by the same content. Viewership needs more SDR (Sex, Drugs and Rock and Roll), members need more “Like Me” signals.

And so on…

The value of those ideas in the right Internet marketer’s hands is significant. Companies who want to excel in what comes next will need dedicated social resources in real time. Companies will need Social Media Flow Managers.

Tomorrow, more on Social Media Marketing Flow Managers.