Most Popular ScentTrails of all time include:
Bridge The New Idea Gap (3,508 views)
Biggest Multi-Channel Marketing Mistakes (3,292 views)
Five Fingers of Web Design (2,574 views)
How To Price Your Product or Service (1,122 views)
Save Martin, Save The World (937 views)
Trending This Year
Internet Marketing Degree, Do I Need One
Internet Marketing Platforms vs. Websites
People Not Things Sell
Best SEO Is No Seo
Sprint 0 First Agile Marketing Meeting
My Favorite ScentTrails
Working With Seth Godin
Monkeys On Main
Julio And The Schoolyard
My Dad's Hunting Lesson
Meeting Robert Rauschenberg
The ScentTrail StoryThe little blog I started in 2007 has over reached (lol). I started by looking for a phrase with no documents in Google. I wanted a phrase that was open territory, as close to tabula rasa as possible.
Scenttrail returned 4 documents in 2007. All 4 of those documents were about deer hunting. I thought about the scenttrails we depend on as we surf the web, the scenttrails that confirm we are in the right place, the scenttrails that show us the way home.
I decided to create content applying a deer hunting term to marketing. The advantage to finding a phrase with only 4 documents in Google is I could build a house and that house should stand in Google too. Little did I know that an author would write a book about perfume and want "ScentTrail" for their own.
Fighting back the charge from Amazon by creating content such as ScentTrail Defined and Scenttrail 2 and other content defining the term was educational and somewhat painful to read now (lol). Content marketing requires presence, persistence and picking yourself up when knocked down. I knew these things going into the ScentTrail Marketing experiment and truths such as more and more, faster and faster and better and better have been reinforced.
We don't climb the Mt. Everest that is contemporary marketing alone. I don't personally know the 40,000 or so people who have visited ScentTrail to create 100,000 pageviews, but I am indebted to every visitor who has commented, shared a link or helped ScentTrail overachieve its initial objectives. Thanks! Please keep your comments, ideas and thoughts coming. Together we climb Internet marketing's new Mt. Everest to enjoy a view few will ever see and that changes all who do.
I'm working on a new design for ScentTrail Marketing, a design to focus this blog to its most popular topics such as Internet marketing, social media marketing and the toys and tools we all love to play with.
THANKS to everyone who has read, followed, shared, commented and helped. You guys ROCK.
If you have favorite blog designs please share as I am looking hard right now to find a new design for ScentTrail. If you have suggestions for topics or other ideas for ScentTrail Marketing they are always appreciated and used.