Why Scoopit Rocks II [Pictures]

CORRECT Web Address
Please Retweet, Stumble Up On and ReScoop this URL.
Thanks for helping fix my mess up as I will delete
the other one before the duplicate cops get upset.
Marty

Scoop.it's Magic Content Curation Wand

Scoop.it's founders Marc and Guillaume were nice enough to let me play with their amazing new curation tool in beta after reading Curation The Next Web Revolution. I loved Scoop.it right away and wrote about it in Scoop.it Rocks Here's Why. Not a bad initial write up but I missed a lot of stuff. This post seeks to right that wrong and do so in pictures.

Why Scoop.it Rocks - SEO POWER

Almost since the week I created Curation Revolution it has ranked #1 (absolute i.e. no float) on Google. You might think, "Not a highly searched term." And you would be RIGHT and WRONG. The correct way to form that sentence is not a highly searched term NOW. The "curation" search demand chart is almost straight up.

So I have a strong position on a long tail "curation" term is the proper way to think of achieving #1 ranking on Curation Revolution. Scoop.it uses the power of its platform, read Platforms vs. Websites to know why websites are dead, to help Scoop.it's curator / members achieve what would have been 10x as SEO hard without this cool tool and Marc's and Guillaume's willingness to SHARE their resources (unlike people named Zuckerberg).

Scoop.it is better positioned to bridge the commerce / content gap than Facebook because they are more generous in sharing the bounty we curators help their site earn. Before there is MONEY there is traffic, social shares and Google-Juice :).

I've been an Internet marketer for more than 12 years. This is another way of saying I take NOTHING at face value (lol). I test, test and test more. I also had a Scoop.it skeptic on my staff so we set a harder 2nd test. Could we break into the first page of Google for "Business Intelligence Revolution"? Scoop.it was up to this challenge as these Mike's Free Keyword Checker (another favorite tool) results prove:

Why Scoop.it Rocks - Views and Community

Hope you will follow Martin Marty Smith on Scoop.it. You may help my "views" meter turn over to 21,000. Doesn't sound like much and it isn't compared to uber-curators like Robin Good or Michele Smorgon (Maxoz), but let's compare apples to apples in terms of my curation / creation efforts.  

ScentTrail Marketing Blog Stats

Started in 2008
PageRank: 3
Followers: 3
Posts: 538
Views: 87,000
Google #1s: 5

Scoop.it Stats

Started in late 2010
PageRank: 4
Followers: 607
Posts: thousands
Google #1s: 2
Links: 25,870
Views: 20,025

Have to award the gold to Scoop.it here for greater return on much less effort. Scoop.it wins the More and More, Faster and Faster, Better and Better race hands down. Blogging is still important, but Scoop.it should be the hub of your social activities.  

Community
You won't find a nicer, more helpful group of people than the Scoop.it community. The Scoop.it community is blissfully troll free (knocking on my laptop as I write that) and people at the top of its group of the brilliant gamification such as Jesus Hernandez or John van den Bink are generous and kind with their time and support of your curation efforts no matter how fledgling :).

I'm going to try to work with one of my favorite curators, Mike Ellsworth to write / edit Curating The Company. Publishing a book is on my bucket list and stuff on my bucket list gets done (see Martin's Ride To Cure Cancer my 2010 bicycle ride across America). We want to include other curators such as Susan Bainbridge and Jan Gordon (to name just 2) too so if you would like to write a chapter of Curating The Company let us know.

Why Scoop.it Rocks
Bridging The Content / Commerce Gap

Why would I build a store in Facebook? A: I wouldn't because consumers don't trust Facebook. Wrote a Scoop the other day titled: People Love Amazon And Want To Spend Money, They Fear Facebook. This is double damning, a Chinese finger puzzle. Harder Facebook tries to get out the more stuck they are.

Included ideas for how Facebook could create money / trust, but Scoop.it isn't going to have half the trouble (granted that is an intuitive guess) in making money via gaining customer trust. Facebook's aggressive anti-business stance from their founding is catching up with them now. One BIG signal to consumers that Facebook is trustworthy with their money is when big brands start asking for it on Facebook. Instead big brands are running for the hills.

Scoop.it's willingness to share its platform and the juice we all create bodes better for Google and so with businesses. Scoop.it is the organizing left brain to the curating / creating and merchandising right brian. I've struggled with this mind / body, right brain creative / left brain engineer issue since creating my first site in 1999 (FoundObjects.com now RIP except in the archive and my blog). Bridging the gap between content and commerce is hard. They tend toward the mutually exclusive.

The rub in ecommerce is you must have content. Content is the key to Google and Google is where the people are so content = MONEY. Problem is content is expensive. Content is hard to create, hard to maintain and hard to get anyone to care about (Retweet, ReScoop, LIKE, etc.).

You have to have content that doesn't lower conversion but has a high and easy update frequency. You need the GOOD content in other words. Good content is especially important after Google's Panda and Penguin updates that prize QDF, or Quality Deserves Freshness, and QDD, Quality Deserves Diversity, content. I've reviewed hundreds of tools, some created by friends, and none are as graceful about bridge building between the two sides of the content / commerce Rubicon as Scoop.it. None.

Why Scoop.it Rocks -
Management Team and Team

I threw a little bit of a fit after Scoop.it took away several cherished feedback loop features (Likes and Dislikes of New Scoop.it UI) and Guillaume and the team passed the Martin hysterical fit test (ever read something you wrote and want to run and hide LOL). Guillaume gets off a plane and starts working the issue. This was a crucial test of the joint "ownership" clause of a tool like this and the Scoop.it team passed with flying colors.

Hardest thing to do in our new digital revolution where community trumps all is to GIVE UP control of your prized children to the mob. Scoop.it's team brought the features back without diminishing the significant new UI they've created (read Likes and Likes of The New Scoop.it UI to see how I am starting to get what they were after. Finally, if you are still with me read Internet Marketing's Secrets - Taxonomy, SEO and Scoopit for more.

Why Scoop.it Rocks -
Creating Network Effect

In case you missed the memo, we are all the creation of network effects business now. The reason we must create ever increasing return from the same or less effort is Metcalfe's Law. Metcalfe's Law values a telecommunication's network at SQUARE its members. Read Linked by Barabasi to learn the value of "propriety linking" or a concept we all know well called The Rich Get Richer.

The positive virtual cycles your website will need to matter are, said another way, a network effect. Scoop.it, as I pointed out in the stats comparing it to my blog, create the steepest, fastest network effect I've ever seen and believe me I've searched hundreds of tools for the magic chart above.

The blue columns represent curation (Scoops) on Curation Revolution. The white line represents the VALUE inside any content network - views by people. The ideal tool requires less and less work to get more and more return. Yes this is another reference to my More and More, Faster and Faster, Better And Better rule and Scoop.it, by the steepness and separation between the blue columns and white lines reach for network effect heaven.

Why Scoop.it Rocks Conclusion

Scoop.it Rocks and making it the hub of your personal or company's social media marketing is a genius move. If you are NOT using Scoop.it hope you are in the web development business. Love to create competitive advantage with a FREE tool (I've moved to Pro and pay $79 a month now).