Use the link below to find the Prezi that went with our Internet Marketing Relativity Meetup on SEO:
Best SEO Is No SEO Prezi
I was a preacher barnstorming the direct marketing countryside. "Content," I preached in 2003, "is king." Couldn't hold an audience then and wouldn't have a problem now. We can see content marketing's tipping point in our rear-view mirror.
Google too seems to recognize they've made the sale they wanted. Google's latest change with its "over optimization penalties" signals a new SEO thinking. Google is all but saying, "We will be the judge of your content's value via our magic math." Any attempts to manipulate Google magic math will be met with a stern look followed by penalties.
Best SEO Is No SEO
I don't want to confuse readers by implying Title, body copy and link architecture aren't important. What we know as the "basics" of SEO are and will be important since those tagging tactics teach inanimate math what they are "seeing" and where it belongs in the world's largest information cupboard.
The difference is subtle but critical. The ultimate value of your content is what others do or don't do with it. The ultimate value of your content is its ability to be social, to garner links, to gain social shares. There is no way to "over optimize" your way to social value. The only way to gain value in the chaotic lion's den of public opinion is to consistently create "Purple Cow" content.
Purple Cow, a great Internet marketing book by Seth Godin, explains how dead normal is, how boring and passe. Internet marketers must look for and consistently create purple content, content capable of sprouting legs and walking around the web on its own. Analytics are the best measure of your content's "purpleness". Watch clicks, Retweets and shares to know when you've hit on something.
Read Newsjacking by David Meerman Scott to understand how to surf an existing wave. Surfing a wave doesn't mean you aren't in the wave creation business. You are, but surfing can be easier than creating so look for waves to hop on even as you attempt to create the super human energy necessary for meme creation (and ownership).
A meme is a cultural idea that picks up scale and speed as it travels. Pinterest is a meme now with a tremendous wave building under it. Content marketing is out of the soap box stage and a full fledged meme with all that implies (misconceptions, zealous supporters and crazed detractors). Once there is a scaled conference you know the fat lady has sung (Content Marketing World is the fat lady singing for content marketing).
The SEO Meme has been strong and despotic. Now the SEO meme is being broken up by its creator. Google, having made the content marketing sale, now wants relevant, real and engaging content. Google wants Purple Cows and purpleness is the best SEO strategy when the most important judge of your content's value is what others think of it. When your RTs skyrocket and Facebook shares go through the roof then you know you've found the elusive Purple Cow of content creation.