Sports is prime social media fodder with the Olympics the great gold of "sports as content". Sports is great because it always happens now. Sports is also a proxy for our Joseph Campbell-ian Mythic struggles.
Life-death, pain-joy, failure - achievement and glorification of (mostly) the best in us makes the Olympics one of the few remaining global events (Super Bowl, World Cup Soccer for most of the world and not much else).
Social media is our bright fire burning on a cold winter night. We form up, rub our hands in the flickering flying sparks and feel kinship, collective humanity and part of something valuable and important. Social media too brings out the great and tawdry, the best and worse in us (best mostly again).
We social media therefore we
are and the Olympics is going to be real time social like few events can aspire to be anymore. We may sit on the ground and decry the death of a single medium being humanity's message and messenger, but let's be glad we still have the Olympics (something old), social media (something new) and our roiling human soul (something blue).
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