Bronto's Conference Social Genius
I have a thing Bronto. I love their revision of the Sinclair dinosaur and yes I just aged myself past 50. I've had some trouble actually talking to a real BRONTO-iarian, but another story for another blog post. This post is about a Twitter marketing idea you should instantly steal from Bronto.
Bronto Summit today which looks like 3 days of cool Internet marketing right here on home shores (Bronto is located in Durham and summit is in Chapel Hill at something called the Rizzo Conference Center on April 10 - 12). I clicked through the usual form stuff, paid the money and get greeted by social marketing genius -
DUH, what an intelligent move. Bronto's inclusion of social links on their confirmation page says:
* We care about what you think
* We need your help to get the word out
* We are interested in conversations
Bronto understands one of our most important present marketing challenge - how do we inject social, mobile and conversation into everything. Conversation is a two sided thing. Conferences are usually one sided. You go, they teach, you eat rubber chicken, meet some cool people and go back to the same wobble you were in before. Who can afford THAT anymore? Get more value from my Twitter buds.
Bronto is using social media marketing to can open their Summit. Here is how:
- POWER TO THE MARKETER! = cool, appealing tag
- Great, simple landing page that doesn't oversell
- Social everywhere including #BSUM12
Kudos fellow Raleigh, Durham, Chapel Hill Internet marketers BRONTO for rocking the house by including social into their reconstruction of a time honored tradition - the conference - desperately in need of an overhaul. Grab a ride on Dino and join @ScentTrial and the usual Triangle Internet marketing suspects in April at #BSum12.