This is such an important read for marketers. Often we fall into traps. We think of our customers as groups or segments instead of people. There is the baby boomer segment, the Generation Y and the Generation Next. We segment and create personas. These are all important and useful tasks, but listening to our customers, made so much easier now,is the most important thing we do (bar none). Every now and again you find something that defines a group so clearly it changes how marketers approach, speak with and treat their audience. We The Web Kids Manifesto is one of those moments.
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