SEO And The Amazon Paradox On LinchpinSEO

"Sure," was the answer when my friend, former teammate and one of the best SEOs I know asked if I would write a guest post for LinchpinSEO. Bill always has five things I want to read and ten ideas I want to steal and today is no different. In addition to my guest post on SEO and the Amazon Paradox here are other great LinchpinSEO posts I'm reading and Tweeting before the end of the night:

• SEO And The Amazon Paradox (my guest post)
• How Google Killed Search's Long Tail (Infographic)
• Viral Video Tips
• How Much Does SEO Cost (Infographic)

Bill knows his SEO stuff, is a great teacher and shares easily and often. If you need a great SEO I highly recommend Bill Ross. In fact, you can read how Bill saved my SEO life via my recommendation on Bill's Linkedin. Here are some other helpful links to Bill:

@BillRoss on Twitter

Critical Mass Bill's pretty cool Chicago employer


LinchpinSEO Bill's SEO blog

Critical Mass looks to be a pretty cool Chicago agency. Credit to them for understanding the need for a SEO guru the caliber of Bill Ross. Bill's presence means Critical Mass gets it and, from a quick review of their site, they have considerable skills. Cutting clutter is the not so hidden subtext of SEO And The Amazon Paradox. Looks like Critical Mass knows how to fire up a chainsaw. I know Bill does as he has done so in my favor many, many times :).

Someone suggested championing great agencies and other SEOs is a conflict to my current position as Director Marketing at Atlantic BT in Raleigh. I don't agree. There is going to be enough web development and Internet marketing work to go around in our lifetime. Ecommerce is only 8% of total retail and going up, so our rising Internet marketing tide is going to lift all boats.

Secondly great work is great work. Everyone at Atlantic BT is dedicated to learning from the great work of others. We are confident in our skills and ability to continue to create greatness too. My friends have always helped and vice versa. The fact our paychecks don't have the same name on them any longer means little. We help first and worry about everything else a distant second :). This "help first" ideology forms the basis of our Gift Economy according to Seth Godin (author of Linchpin) and Gary Vaynerchuk (the "wine guy" and author of The Thank You Economy). I know Bill lives by this help first credo otherwise he wouldn't have asked me to write a guest post in the first place.

Thanks Bill. Great to work together again after all these years :).

Martin