Internet Marketing Interns At Atlantic Business Technology in Raleigh

How, we were wondering, could we give back?

How can someone learn how to become an Internet Marketer?

Internet Marketing moves so fast it can't be taught in a college classroom, dorm rooms maybe :). Atlantic Business Technologies in Raleigh located in the Atlantic BT Center, 4509 Creedmoor, wants to help students or people who want to transition into Internet Marketing learn by doing.

2 (unpaid) Internet Marketing Internships to be filled immediately:


Social Media Marketing Intern
The Atlantic BT Social Media Marketing Intern is about understanding the rapidly evolving world of social media marketing and its cousin SEO (search engine optimization). Responsible for developing content strategy for the Atlantic BT blog, Facebook, Twitter and Mobile platforms. The Social Marketing Intern will evaluate new social media tools such as Scoop.it, Share.it, Hunch.com and Quora making recommendations for partnerships and working new tools into Atlantic BT's social media marketing mix. Assist in the creation of marketing personas and archetypes to guide campaign creation, offers, site heuristics and taxonomy. Social Media Marketing Intern will also work with metrics to create social ROI reports and understand reporting tools such as Argyle Social, Spring Metrics and Google Analytics.

Requirements: Strong writing, analysis and creativity skills. Knowledge of Photoshop and Dreamweaver a plus. Some knowledge or experience with analytics a definite plus.

Internet Marketing Campaign Coordinator Intern
The Atlantic BT Campaign Coordinator Internship is about bridging the gap between the art and science of Internet marketing. Starting with brainstorming, planning and then working with creative to produce Internet marketing campaigns, the Internet Marketing Campaign Coordinator will be knee deep in understanding client needs, translating needs into marketing campaigns, testing assumptions and reporting results. The Internet Marketing Campaign Coordinator Intern helps organize, champion and test macro and micro Internet marketing concepts around topics such as gameificaiton, social capital and email marketing.


Requirements: Knowledge of Photoshop and Dreamweaver required. Ability to think creativity. Some knowledge or experience with analytics a definite plus. Strong keyword writing skills a definite plus.


Interested in learning Internet marketing from Raleigh largest web development and Internet marketing shop? Here is how to apply:


Email:
Send Resume and short essay (300 words or less) on why you should be one of the two Atlantic BT Internet Marketing Interns to...

Martin.Smith(at)AtlanticBT(dot)com

Twitter @Atlanticbt : 
Tweet links to your online resume and blog with short essay on why you should be one of Atlantic BT's Internet Marketing Interns using #ABTintern .

Wednesday Night Interviews
If you can turn around an application by attending our Raleigh Internet Marketing Meetup on Wednesday November 30th at 6:30 we will be interviewing from 4:30 to 6:30. Tweet the time you would like to interview to @atlanticbt using #ABTintern.

Video Tsunami - Video Is Awesome

Video Internet marketing tsunami is coming (may already be here):



Thanks to my Scoop.it friend Shelly Kramer (@ShellyKramer) for sharing this awesome video about video marketing :). Be sure to check out Curation Revolution and Startup Heroes on Scoop.it.

.

Video Infographic Example

Infographics can't get hotter and rightfully so, they are cool and it is easier to understand massive amounts of data. Today I saw an example of a "video infographic" that took the idea to its next logical extension. I saw this example working on my Curation Revolution Scoop.it feed.

Here it is the video infographic:


Glencore from Patrick Clair on Vimeo.

A Thanksgiving Story

Martin's Thanksgiving Story
I was in a hurry doing something I would need to do intensely for the next sixty days. I was riding my bicycle. Actually I was almost done with the only ride I could make on the day before riding a bicycle across America.

My short twenty-mile ride down a trail created from wagons carrying tobacco to Washington Duke’s curing barns was almost over. I did what I’d done almost each day for three months: pulled on my six panel riding shorts, my Ben and Jerry’s jersey, gloves, shoes with clips to connect directly to my Specialized Roubaix, a helmet and glasses to ride across the face of Southpoint Mall over to the tobacco trail’s head and then down to the Goodman family’s better than original restoration of the Lucky Strike tower and many of the Duke family’s American Tobacco buildings. Buildings where friends are creating the next generation of cool companies, startups founded on hope, genius and hard work.

Like always I’d sat for a few restive moments between ride down and ride home. I’d listened to the Goodman’s babbling brook in a vain attempt to quiet my over stimulated mind. I wasn’t sure about the adventure I’d conceived in my twenties. Riding a bicycle across America sounded fun in theory. Would it prove so in practice? The logistics of a dream made real were becoming slightly oppressive too. Route planning, hotel reservations (with the able guiding hand of AAA) and the hopes and dreams of a growing circle of family, friends and well wishers created pressure now located in a headache and swirling thoughts.

I was a day a way from being asked, “What do you think about all that time, all that time you spend riding a bicycle so far?” The correct answer is riding a bicycle reminding me of the Zen parable:

An eager student turns to a much older Zen master after a delicious and filling meal. “What,” the student asks leaning forward to hear every word from his master, “is Zen?” The master’s gaze was out toward the hill and setting sun. After several deep, long breaths the master said to the student, now almost jumping out of his skin with anticipation, “wash the dishes.” 

 Turning my bicycle’s crank on the way home I wasn’t focused, calm or sure of anything. Dreams can be dangerous things. Dreams made real by force of will can harm yourself and others. Harm wasn’t the intent. The intent was opposite. My intent was to share profound thanks; thanks created from seeing but not experiencing my own passing. Cancer is nothing if not a loud alarm, the most surprising wake up call I hope you (whoever is reading this) never experience. I will go further and hope no one you love ever has to hear cancer and their name in the same sentence much less have the “death panel” discussion about treatment options or weigh life as you know it and love balanced against what life can become when challenged by a force larger than your will.

This day, the day before leaving on Martin's Ride To Cure Cancer, seemed hectic and at odds. Sitting listening to calculated water rushing past slowed thinking down enough to climb back on my bicycle and ride home. A rush of excitement and calculations (of all the things needing to be done before leaving for the Morris Cancer Clinic at Duke the next day) prompted something I’d never considered.

Looking to my right and then quickly left at the intersection of route 54 and Fayetteville Road, not seeing any cars I clipped in, turned my crank several time to jump the light. Suddenly there was a car coming up over the small rise on my left trying to make the yellow. I didn’t have any momentum. I couldn’t make it. I clipped out and stood still waiting for impact.

Hard to explain why I stood so stock-still. My life was in someone else’s hands again. I could see the driver’s worried look as brakes sounded, tires lost rubber to the road and smoke rose from the car's front and real wheel wells. I tried to psychically send a "my bad" in an attempt to ease the stress I could see on the driver's face coming closer and closer, faster and faster.

Everyone stopped still. The light turned, but no one moved. No one even honked hanging and waiting for the inevitable. Then the car’s momentum stopped two feet from my left knee. I looked at the driver, a young man hanging on to his wheel as if his life (not mine) depended on it. He didn’t yell or do anything. He just looked relieved. I climbed back into my clips and moved toward a new destiny, toward realizing a lifelong dream.

Since some magic hand decided I could form a team and ride a bicycle across America I would. My mind was calm and determined now. Logistics are important but they wouldn’t interfere with aesthetics again. Every moment from then on was a gift, a special gift of time, spirit and love.

I would need to use some moments soon to climb oxygen-depleting mountains, others to design web sites and some to hug and thank trusted family and friends. My group of friends grew with each pedal turn. When I wanted to quit and go to bed my team reminded me of an important idea – that Martin’s Ride wasn’t about Martin anymore.

Martin’s Ride was about curing cancer, working together and loving the moment we are always in. This moment now as I remember and write I’m thankful for all of those moments and ones ahead. My thanksgiving is large and inclusive. I’m thankful for friends, family, doctors, researchers, coworkers, artists and writers. I’m thankful for this breath and the next. I’m thankful a bad decision, jumping a light the day before a 3,000-mile journey, only cost a few seconds of fear paid in full with a year of grace and thanks.

Happy Thanksgiving.

Phil Buckley – In Praise of 1918's SEO

I knew and could just about hum the tune. Watching my friend Phil Buckley speak to a large meeting room packed with Internet marketers on the Social Media Intensive Track at Tuesday morning’s Raleigh Internet Summit (Summit Intensive notes and Internet Summit Keynote Panel notes) I thought of how far we’ve both come from conference rooms and white boards of the past. I left Phil not long after making one of my most intelligent hiring decisions to ride a bicycle across America (Martin's Ride To Cure Cancer).

Phil held fort as long as humanly possible and well past the “sell by” date to land at CapStrat, one of if not the best communication companies / agencies around. Phil’s “Director of Interactive” role is testimony to good guys can finish something other than last.

Phil combines quicksilver intelligence and Malcolm Gladwell’s 10,000 hours necessary to get really good at something (Outliers) to understand search engine optimization better than almost anyone I know (and I know some serious quants). Generally I agree with Gladwell, but 10,000 Internet marketing hours guarantees nothing. The web constantly tears itself down, creates something new and tears that down faster and faster.

Ten thousand hours in a classroom, as Atlantic BT noted in their Experience vs Internet Marketing Degree – Which is better? post, doesn't work for an "Internet marketing degree". I’ve been working on web sites and Internet marketing since 1999, have started and painfully closed four companies, and worked with thousands of talented marketers. Phil is easily on Martin’s Top 10 Internet Marketer list. Phil earned his way on to the All Martin Web Development team (that and $4.00 = coffee at Starbucks) not for what he knows, though Phil’s knowledge is considerable. Phil is on my version of the “All Madden” team for what he understands.

If you don’t work in Internet marketing it can be hard to appreciate why someone who understands is more valuable than someone who knows forming the most important litmus test for anyone trying to sell your company web development. Phil's is the SEO test paper you WANT to cheat off of insuring you pass life’s biggest test – ecommerce online. Anything online is ultimately and always about commerce and commerce is always a battle waged between those who think they know and people like Phil (and hopefully moi) who understand.

There is no “KNOWING” in Internet marketing. One day, not long after I hired Phil several years ago, I explained how Phil and I modeled our fast changing, highly competitive web world to my boss (the company’s President):

I know about 25% of what I need, have learned to model 25%, can make an informed guess about 5% and presume nothing about the remaining 45% because the rest always happens NOW and in RESPONSE to the 55% confidence we cobble together on stuff we just convinced you to do, the risks we take, the life we live.

I wasn't nearly as eloquent or alliterative as “risks we take, the life we live,” but writing grants memory and personality leeway, courage and character (poetic license). Phil’s poetryslam is Search Engine Optimization (SEO) meets Search Engine Marketing (SEM). His skill, much like his beloved Red Sox (thus the @1918 tag), is finding ways to win, ways to win with the talent at hand.

CapStrat is chock full of talent much of it naturally complimentary to Atlantic BT (where I'm Director of Marketing). If it takes a village to raise an intelligent child it takes smart, smart people across several disciplines to win online especially as the online marketing noise goes UP. Phil, unlike his beloved Red Sox this year, is and will always be a winner.

Join the best Meetup in Raleigh, Phil’s SEO Everything You Need To Know (and I say that knowing I have a long way to go before my Meetup Raleigh’s Internet Marketing Relativity  is as good), take Phil to lunch and enjoy the benefits of his Mayorship at the best BBQ joint in town (Raleigh’s The Pit), follow @1918 on Twitter and read his 1918 blog.

I’m immensely proud of many of the special people I’ve had the honor, privilege and joy to work with (am working with). Fighting the Big C teaches many, many lessons. One important life lesson is appreciate and SAY don’t just take for granted and think. Watching Phil discuss Integrating Social Media Into Your Search and Mobile Marketing Plan (on Slideshare) at Raleigh’s Internet Summit was cool, fun and informative like every interaction I’ve ever had with Phil. Find a way to talk to Phil Buckley and you will understand Internet marketing better, be able to take more risks and love the life we lucky few Internet marketers live.

Thanks Phil.

Martin

Integrating social media into your search and mobile

View more presentations from philipbuckley

Raleigh Internet Summit Keynote Pannel

Notes from Raleigh Internet Summit morning sessions

Raleigh Internet Summit Keynote: Future Of Digital Media and Marketing

Sitting with my friend Rich Kurnik (best network guy on planet earth and great, caring friend) and Scott from Channel II. Rich shared cool video use by MyHabit.com by Amazon (look at women's dresses). Very cool, much more engaging product presentation.

Room is about 1/3 B2B marketers, 1/3 B2C and 1/3 tech.

David Perry, Google
Ro Choy, Formspring (27M registered users, content network for teens)

Maria Pergolino, B2B Marketer for Marketo
David Payne, Chief Digital Officer Gannet

Ro Choy, Formspring
Viral marketing is complex. Must connect social and viral marketing. Create a "growth team" something Facebook did well. Email still has a role. We send out 30M emails a day at Formspring.

Content's coolness and value creates platform importance not the other way around.


The genius of Facebook is sharing. Everything you do online relating to social is being aggregated and made available to advertisers. Enormous amount of data: demographics, geographic and many other pulled in data sets create unbelievable performance when aligned. Formspring connects about 40% of our users to Facebook. Facebook is at the heart of this marketing based on rich data leading to vastly increased conversions. 


Anything you share in Facebook is easy to share, harder to share in B2B. LinkedIn has an opportunity, or a competitor to LinkedIn, can fill the B2B social gap. Social for B2B isn't there yet, not at that point of acceptance but fairly short coming. Not quite as sophisticated in B2B space as B2C. Tools aren't as good, yet, either.


Social media is relevant to every choice you make everyday. This is the first layer of what is happening today. What you are going to see is the conversation changes. Discussion boards are going to become friends talking to friends. Friends talking to friends is why Facebook is so successful and find ways to integrate that friends talking to friends into product search and purchase social integration combing UGC (user generated content) and what my friends are talking about magic happens.

Big opportunity for Facebook to walk into video space, but they are there yet. YouTube is still king. 

I like Comcast. They are putting a lot of content up for free. HBO is doing good too. Mobile and tablet is going to consume Internet experience in short order.

David Payne, Gannett / USA Today
We are seeing fragmentation of ecosystem of marketing and advertising. So many choices and so many different people (competitors and customers in space).

Behavior is a swipe behavior, visual metrics not PPC so interesting to see how Google will be able to respond. A vast majority of our traffic is moving into mobile. Scott from Channel 11 said the same thing before the keynote started.

People who are going to drive are those who can connect sales and new media. Who is going to win will be those who provide services that drive sales. Gannett to see the range of services instead of just one. Groupon is in trouble because they only have one. You need a suite of services. 

We use social media in many ways such as news push, audience extension and we play marketer, promoter and news gatherer. 


Part of what customers buy is our clean demarcation between church (editoral) and state (advertising), so marketers as content creators is scary concept. The tablet is showing us a completely different experience. Tablet is taking over where interactive TV never got traction. Tablet's touch = easy to inject different kinds of advertising (both experiential and non-linear). As behavior changes as we start swiping advertising looks and feels more like content (and vice versa). Marketing messages will be text, video, audio, anything and everything. 

Video is important because of the emotional touch points. The ones who simplify, the companies who simplify video as component of local and social, will win. 


My favorite disruptive force is Apple. If we could follow Apple's principles we would better serve our clients.

Maria Pergolino, Marketo
Way we watch TV is changing. Real time consumption is disruptive technology and an undeniable social trend. Disruption is happening because the way we engage with each other is changing. We must take a multi-channel approach.

Game-ification is an example of how consumption is happening.

There is an advantage to early adoption. First on to Google paid less than now. Multi-channel is key. As you get bigger you need to adjust what you are doing. Content is important. 


Social is an important channel for our B2B business and clients. We use promoted Tweets and Facebook ads to be present. We identify pains people are having and create products to solve pain points. Biggest challenge is multi-touch and long term tracking. Important to think about measurement before engagement. Jump in and don't think about tracking can make tracking harder. 


B2B = risks are higher so this makes social engagement differently. You could lose your job if you make the wrong CRM or CMS decision. So social is critical but longer sales cycles and multi-touch makes tracking a challenge. 


When good content was harder to find it was easier to be found. Now it is about finding a way to amplify via your network to overcome the noise. Content is king doesn't ring true unless you have your own court to share that information.


David Perry, Google
From a Google perspective mobile is one of the most disruptive. About 50% in USA have smartphones and this is forcing marketers to create new ways to engage audience. Last time we did a poll 79% of Google's biggest advertisers didn't have mobile sites. That will change.

Lion's share of traffic is Google search. Mobile is up and coming. I think there is room for all of those different things (iPhone, iPad, etc...).

There are a lot of large companies: Google, Facebook, Apple that will provide value to the marketplace. 


Reality is every action leaves some digital signature. Challenge is how to bring all of this data together. First, start with the business goal and work backwards toward the best metrics. How can you understand the digital path. You can do something like "big funnels" that will track all the way through conversion. ???? What is "big funnels". 


Social work in B2B? I can't comment completely but customer service and other social applications seem to be getting hold.


Everyone has the opportunity to become a content creator. We are seeing an explosion in content. Challenge becomes how we make this discoverable. How do we cut through clutter. Every marketer faces this challenge.

Large companies are feeling pressure to become content creators. I'm a HUGE fan of B2B video. If you look online you see customer testimonials. SalesForce, IBM, Oracle = examples of companies using YouTube well. B2B and enterprise tech = social and YouTube and videos are a coming trend.

83% B2B executives consuming more video than a year ago. Amount of videos viewed related to enterprise tech up 2x over last year so this is a trend that will continue.

Internet Summit Raleigh

NOTE: Post got long so I put Keynote Panel discussion notes on another post.

Raleigh Internet Summit Keynote Panel Notes

Blogging from the Internet Summit in Raleigh today (Tuesday November 15). Having lunch with a cool Raleigh startup and then keynote at 1:30 (so a full day of Internet marketing ahead). Will be starting with the Social Media Advanced "intensive". "Advanced" may be way too much credit since who really can be "advanced" at social media (yet). Also writing how to sell to "ME", a post about how our lives changed post Moore's Law and Google. We've changed so much how we market and sell things has to play catchup (what else is new).

Stay tuned will capture anything THAT rocks today on this post and on @ScentTrail using hashtag #isum11.

Martin

One irony struck me already. How can an Internet Summit have such a BAD website? No hero, no clear Calls To Action and a conversion mess. Site needs my employer (Atlantic Business Technologies) help (little plug there :).

Argyle Social Media
Excellent talk by Jill Carlson from Argyle Social. Here is a link to some very important Argyle slides on Social Media. Slides on balanced (promotion balanced by curation was surprise to Jill and me the first time I saw them at @1918's SEO Everything You Need To Know Meeting.

Jill's Slides from Internet Summit

Follow Argyle Social on Twitter

Jill on Twitter

Ignite Social Media
Listening to Christian from Ignite Social Media, creator of the Good Mood Gig very cool social media campaign with stunning results. 


"Hardest thing I had to do was call the runner up," Christian from Ignite Social media on here work on Good Mood Gig campaign, a campaign that had to clear FDA and FTC hurdles (drug company) and the legal issues related to offering someone a job. Jim described Christian as a sweepstakes rules junkie and you would have to be to pull of a contest like this.

"Consumer is in control, we are seeing this over and over. Creativity is more important than big budgets in a social media world.
Social Media Is A Cocktail Party by Jim Tobin (@jtobin ) our capable and funny MC today.

@differentwalk (Christian Sullivan from Ignite)

Facebook prevents running a promotion native within the tool, prohibited in terms. Use of a tab is alright. Administer in Facebook is legal. expion = tool to help feed iframes and update across pages = Raleigh startup. Tabs are ways around Facebook Terms and Service.

NOTE: Need to meet with Ignite Social Media.

B2B examples of great uses of social media: Blentec and Hubspot (Hubspot going for thought leadership tracking into Sales Force)

"LinkedIn doesn't work because they won't let you do cool things. We go to them with cool things and they keep telling us we can only do ads," Jim at Internet Summit.  LinkedIn forums are so filled with spam it makes it difficult to find good ones.

What about Google +
User interface is easy to use. Excited to see what outcome will be. We are starting with one of our larger clients now, Christian from Ignite Social Media.

"Google Plus is limited now. They need a tabs feature to Facebook to allow more interesting promotions and content. Potential for SEO = enormous if anyone starts to use it, but now it is throughly uninteresting" Jim Tobin, Ignite Social Media founder.  


Wildfire.com = create Facebook tabs tool.

Cara Rousseu Social Media Manager at Duke Admissions

Ways consumers filtering noise is changing. Good content can build relationships.

Content should be based on stories. Tell stories, tell them again and in different formats. 


Content needs to be remarkable, educational and entertaining. Really hard to be both educational and entertaining.

Using Dove evolution as example of knowing your voice. Excellent Dove Real Beauty campaign.
Example of education. 

Kyle Gets Buckets 2.0 = amazing Dookies shooting baskets from strange angles all over campus. 
Example of entertaining.

Kyle Gets Buckets = gem because it is a

Cascadian Farm = Great Facebook educational page offering value to become a trusted source.

30Rock = Great entertaining Facebook page.

Burt's Bees = Great Facebook custom tabs well. Go for experience but leave with an impression of Burt's Bees products that stays with you.

Aveeno = Facebook = not great because they talk to themselves about themselves.

Skittles = using social media really, really well. Social media is consistent with brand and they speak with a skittles voice. Post once a day at 4:00 and create "a little piece of candy in my day".

Threadless = example of controlling inventory and manufacturing based on crowdsourcing. 


Editorial Calendar = Most Important Tool
Must think ahead and map content to those future activities. We detail what happens based on our admissions calendar. ED applicants get notified in mid-December. For those kids who were accepted we want to highlight Durham and so we will be sprinkling that theme throughout our campaigns mapping and curating content around event and content.

Also have to be nimble with social media content. Need to react TOO!. There will be changes, so you must be flexible and use tools to plan ahead.

With a tight budget brand ambassadors are key. Duke elects 7 bloggers working for "dirt cheap" blogging about Duke as Ambassadors. Identify those who love our brand and enlist them in your effort is critical when you have a low budget.

Content Management Systems - Drupal, Joomla, WordPress and Experssion Engine. Important to have multiple users creating your content. There needs to be a "Managing Editor" for consistency.

Where is your HUB?
Very important to have a hub. For Duke it is Duke Today, acting as an RSS feed abrogator. Facebook is our #2 referrer behind Google for Duke Today.

Content Curation
Important to tell stories and tell other people's stories. For you to be a trusted and valuable source. Free tools to help curate, monitor and create social media: 

Google Reader and News Alerts
Hootsuite
Twitter Lists
Facebook Steam (edit options or curate your Facebook stream)
AllTop (resource for relevant keywords)
Paper.li

903 and counting = Coach K contest
Getting really cool stuff we can drip out to our social media channels and we are getting innovative content.

Social Media Challenges
Freshness and how to cut through the noise. Hard to be unique when re-using content.

What is ahead For Social Media Marketing?
Mobile and tablets = absorb content WHILE experience is happening. Content needs to be created around experience, what is happening now will be increasingly consumed via mobile. Geotargeting will matter more. Recommendation engines = no leader in how to get the right content delivered without crazy filtering and streaming. Cutting edge things are becoming common so how to stay ahead is an ever increasing challenge.

Key CONCEPT = NOW Consumed Differently in Mobile Powered World
Absorb media into experience AS experience is happening like my typing this blog post as I am listening to the speaker. This "real time" interaction changes the experience and moves the experience out to our social nets vicariously including a much larger audience and expanding time. 

@CaraRousseau
Cararousseau.tumblr.com


Phil Buckley Interactive Director CapStrat (@1918 and a good friend)

What are people looking for...
83% look for health and medical
82% search for a map
78% looks for service or product
76% get news

Much of this traffic is a social activity in one way or another. Social media is the new barbar shop, water cooler and lunchroom.

"I get all my news on Twitter," Phil Buckley.

No need to turn on CNN when there is breaking news. You can get everything from your social network.

Sharing is bigger than fans, friends and followers. Sharing generates almost 50% of traffic for websites and brands.

Yelp is influencer you even if you've never heard of it. The next time I visited The Pitt they knew about being the Mayor on FourSquare. Get to know Yelp, get to love Yelp but don't always trust their reviews.

Facebook
4.9 clicks for each piece of information shared on Facebook (on average)

BufferApp = Phil has been using (and I recommend too)

Marketers drool because so much intimate information = magical marketing oh, and there are 1 billion people there.

The good news is I only see ads that are relevant, bad news is they are creepy because they are so spooky-targeted.

Online numbers to tie social and search together are AMAZING (yes this is confirmed by my research shared in Think Like An Internet Marketer).

SEOMoz = what is causing changes in search results, they are: Facebook Shares and Facebook Activity, then Facebook Comments, Facebook Likes...Things shared from your Facebook page content goes up. How can we work to get our social media and search all going down the same path? Google can't ignore, no matter how much they want too, Facebook. 



Social media is everywhere and mobile strategy = time to start was yesterday. Mobile is everywhere and growing, growing rapidly. Pre-2007 mobile world was different. "Who needs to be that connected, who needs a phone with them all the time," old comments.

iPhone, introduced in 2007, changed everything because mobile looked COOL!

Responsive Design = trend sweeping design and development community = platform agnostic, flows for any device. Not like the old days. Not just designing for one device, one platform now. Responsive Web Design = pretty no matter what type of device. Essentially creating cool presentation given platform limitations or benefits.

Boston Globe = 1 year to go all Responsive Design site.
St. Pauls = site Phil likes as Responsive Design

All web sites will have to become responsive. People who get to bad mobile platforms = bounce. "Only 7% of my customers are on mobile so it doesn't matter," Phil heard from a client. It might be only 7% mobile because your site stinks. Not be MOBILE MATTERS NOW is crazy.

This "mobile empowerment" of customers is HUGE.

83% adults own a phone
35% own a smartphone
58% of smartphone = geolocation apps

62% of 18 to 24 year olds = smartphones

As we get used to doing a lot on our phones, penetration of smartphones will increase.

Digital assistant in iPhone 4S = more aware than old iPhone and has a "plethora" of data to pull from. We need to pitch Atlantic BT as a local search option to take advantage of geotargeting since we are across from Macy's (lol). 


Geo-fencing (coupons based on where you are = going to grow). Digital fencing = SquareUp, a small creditcard swipe for your own store. SquareUp is doing 11M a day in mobile processing. Card Case is taking it to the next level. Within 100 feet of the register = open a tab and auto-checkout as you leave. Everything is linked to your phone.

Jack Dorsey, Twitter founder, runs SquareUp = interesting company you should look at who is making checkout during the holidays easier. No more lines! Worked well at gas stations now why not your local gift or electronics store.

Two questions every client should answer:

What is your social strategy?

What is your mobile strategy?

QR Code
Will QR readers be built into phone and prompt, "Do you want to access the QR code?" We tell clients they work, but not quite out of beta. Many people see QR codes and don't know what is behind them. As people do more artsy things they may catch on, but not yet.

Google's purchase of Contago? Check this out....

Triangulating people from Yelp, Quora, Facebook and etc... gives a better view of ME to market too so tools will be created to provide that 360 view. 


Afternoon Sessions: Online Video

Donna DeMarco, Viddler.com (cofounder)
Online video platform. You provide content. We do about 7M embeds a day. Our main business target is small to medium size businesses.

Video helps sales - 64% more likely to purchase.

Upload once and share on many platforms. My job is to make your video looks nice no matter where it is being viewed. Looking good is your video platforms responsibility. 


Gary Vaynerchuck's Wine App = great example of video to mobile.

Every minute 40 hours of video is uploaded. How get above that noise?

Video Interaction call to action.

Video Interaction invite conversations. Example The Help Disney movie used video to host chat.

AMC had a video contest where video was integrated into product.

Video testimonials = very powerful (note: mailVU testimonial app perfect for this)


Benchfly = instructional videos in a closed community.


Video Monetization
Traditional ad revenue is moving to video. The thing that is new is it is OK to charge for content. There's more than just advertising. Daily Digital good for this.

User Generated Content $0 to $5 (value last year).

Need at least 100,000 views a month before think about making money from traffic arbitrage.



Video ads on your content network can help "mom and pop shops" move into digital age.

Robert Baker golf coach (Vistrator) send you back a personalized video of Robert Baker telling you what to do with your golf swing.

PR News Wire on Robert Baker


Livestream Power of A Live Moment (Sam Kimball)
Why live?
* Lean In Experience
* Natural for social integration
* Real time feedback and sharing
* People watch longer (9 to 12 minutes for live per video per viewer vs. 2 - 3 minutes)
* Brand messaging stands out - click through rates are THROUGH THE ROOF

Need
* Web site
* Social integration

Millions and millions of "channels" and billions of minutes of video. Live streaming allows audience to "be there".

Camera, computer and strong Internet connection = you can stream video live.

Best platforms allow for multi-bit rate presentation so looks as good on Plasma as PC.

Entertainment (15%), gaming (14%) and music (12%) top charts but business is coming in at 5.2%.

HOW TO / WHAT TO

1. Video Production
2. Web Development / social app i-Frame creation
3. Promotion to Drive Viewership

The last mile is promotion to drive viewers. Key to "holistic" streaming video approach. Used invite only Black Keys music stream, available for anyone who LIKED T-Mobile on fan page.



This is called "LIKED GATED" and a great idea for FB contests. Get access to something happening NOW.

Another example is weave the live stream into a page with social and merchandising. Anything exclusive or premium = monetize through sponsorship. Look to engage a full service video production company to capture the event since they will do so in a way that makes the event look great and support your brand.

Playbook
RSVP ad unit = dialog box to create a reminder to tune in.
Social is also key. Live streaming is highly viral. Leverage social media on one of the leading streaming platforms. Engage notable to engage their networks too (should be part of contract of hiring a Seth Godin or Chris Brogen).

Geo Eco-imagination did summit level panels with leaders in tech and environment and live-streamed the entire event through banners into their web site (very cool).

New Video Marketing Perspectives
Strategic thoughts on live streaming. The "live moment" can and should live beyond the live broadcast. How create a time line of photos, videos that encapsulate the live feed. As a road to the broadcast start a stream of relevant multi-media that builds excitement about the live stream. We should be able to create a way for people to follow a channel. How do we get you in the stream that leads up to the live stream. How do we increase the social integration. Connection between social and live streaming video is HUGE.

Following, sharing, commenting and reposting is adds another dimension to live streaming events. Last, but not least, make it easy. Resolution adjustment can be a pain. LiveStream.com is trying to make distribution to multiple devices (Responsive Design) work easily.

Live pack = creates enough bandwidth to do live streaming with cell phones.


samkimball2 on Skype
Sam Kimball


Jamie Beck, Cisco on Dos and Don'ts of Webinars
Webinar = cheaper than sales calls.

Risks
So cheap pretty much anyone can put on a webinar. Over saturation. May not get traction due to other people's bad webinars. Easy to screw up. Free to me = may mean no attendance at actual webinar. Need dynamic invitations and feedback loops to prevent people not showing up.

• Do have a clear title and message. 
• Offer an incentive
• Keep pitch short and sweet
• Supplement with social media
• Graphics in email invitation = good and more excitin
• Don't make people jump through hoops
• Don't send simple text without compelling calls to action
• Don't be boring
• Don't load 80 page powerpoint (use Prezi instead MS note)
• Start on time (no matter what)

Mike Realm Video DJ
Started as an analog DJ. Started to incorporate visuals into my DJing and Blue Man and Tony Hawk picked me up. Playing a lot of colleges and bars. I looked at YouTube as a way of showing a younger audience what I was doing. This is before live streaming.

At first my YouTube LIVE experience didn't gel, it didn't work. I started making remixes like a singer making a song. Started doing movie remixes with video editing and sound. I couldn't do those kinds of cuts live because I don't have enough hands. YouTube is my platform of choice, but the problem is how to stand out. Brought a following with me to YouTube and that helped.

What I was doing was so unique. Mike is now demonstrating how he "samples" video using a turntable to "scratch" the video like a record (VERY COOL). Mike is not furiously working the tables as the O Face sketch from the movie goes back and forth. Now a loud rock beat comes up and video of babies are crying and being "scratched" by Mike. Can't describe how cool this is. Mike is manipulating video images the same way turntable DJ manipulates samples and tracks.

Crowd is into it, clapping and excited despite it being 4:00 on a long Internet marketing day. One thing I would share. Be careful with conversations. It is on or off. There are people doing bad things. You don't want to become a negative meme.

I like wordbrush's approach. Their videos exploded on YouTube. Watch YouTube dropoff timeline like a hawk. Hotspots determine where people fall off. Early on hotspots helped me make my videos more friendly. Download free YouTube playbook on how to create successful videos.

How monetize? I'm about about 130,000 subscribers so I depend on sponsors and movie people who pay me to remix, not making a lot of money from subscriber base. MaxHeadRoom is a big influence. Put your collection on hard drive and now you go to town. Much easier than the old days when I needed multiple plane tickets to fly

Copyright issues on mashups? Not the ones I get paid to do (laughter because Mike said it in a rebel DJ way). I have run into some issues I'm not sure I can talk about. I just did IronMan and director saw it and loved it. My advice is just go for it. That being said I have had some...issues (laughter).

I don't work for YouTube either by the way, but I know quite about it. Drop off is a persistent bell. It is so easy to just go and do something else. Its free so it is really easy to use the audience. Why it is important to read YouTube FREE playbook. Best time estimate for videos = 2:00 minutes. Talking = drop off goes up.

You need to write it so your story peaks at the end to keep viewers. Mike is demonstrating how he uses an iPad to help with scratching. Someone suggested Mike do a HOW TO (agree). Mike will be full on at Summit Party tonight.

Scoop.it ROCKS Here Is Why

 Congratulations are in order.

One of my favorite things in the world, Scoop.it, got out of beta last week ahead of schedule and under budget. Startup entrepreneurs reading that last statement are shaking their heads side to side. "Not possible," my American startup brethren are thinking.

There is only one way to come in ahead of schedule and under budget - launch crap. The vicious three-legged-stool of startups (time, quality, cost) says you must sacrifice one leg. Get to market fast to crowdsource your beta. "Crowdsource your beta" is another way of saying, "Launch crap". Startups need wisdom of crowds testing and advice to fix the "wish we were GREAT" leg. Best path to greatness is get as many smart people involved as soon a possible and as fast as possible just ask Mr. Zuckerberg (Facebook), Reid Hoffman (LinkedIn), Seth Godin (author) or my friend Red Maxwell (CEO OnRamp Branding).

Speaking to startup coach Chris Heivly (@cheivly) a few months ago he explained a key startup concept - invest in teams not things. Things change, but they only become great things with the right team. Marc Rougier (President and co-founder), Guillaume Decugis (CEO) and a team of kids who could be my French sons and daughters (if I hadn't failed French :) have done the impossible. Scoop.it is insanely great and it came in ahead of time and under budget. Every startup entrepreneur in America tips our berets in humble appreciation. How does Wayne say it on Wayne's World, "We are not worthy."

I had a chance to speak with Scoop.it co-founder Marc (via email) a little after writing Curation The Next Web Revolution (on Technorati too). Marc helped me understand curation better, curation as fabric, curation as infrastructure. He also generously shared the keys to his very cool Scoop.it beta (my scoops). You've seen Ferris Beuller. Sharing Scoop.it's keys is the equivalent of Cameron's father encouraging his son to drive his Ferrari. Marc, I apologize for not being a good driver (beta tester). Life got crazy and I didn't help the way I should (owe you one :).

Even without my help, the Scoop.it team created a magical thing. Scoop.it makes sense of the largest, most complex dada trap ever envisioned by Marcel Duchamp or Tristan Tzara. Anyone question the surrealist roots of the Internet? Scoop.it is Steve Jobsian simple and beautiful (so Jobsian again) and it answers an impossible question. How do we curate the web? So Jobsian yet again.

The Scoop.it's team's real genius was in NOT trying to curate the web themselves. As a fellow entrepreneur I feel the sweat and itch of NOT bringing the web to a place called OURS. OURS means we have the coolest table in the lunchroom. OURS means we control social pecking order and who gets to sit where. Problem is OURS is a mirage, an illusion, a balloon popped by the much more powerful and Web 3.0 concept of US!

The Scoop.it team built based on an important and valuable idea - it isn't about what we (the Scoop.it team) do it is about what we help others do. Don't forget an easily overlooked fact. The Scoop.it team started work over a year ago. Easy to say, "of course you build crowdsourced tools to curate the web," now when curation is the new black and crowdsourcing seems old hat. THEN, when my brilliant French brothers and sisters started drawing on white boards, no one knew we would be where we are now, now when web 2.0's new social rules are self-evident. A mere two years ago no one listened if I started sentences with, "Twitter...." or "Facebook....".

I saw a crack of light a few years ago (2008) when a new door opened in my head (sounds more painful than it is :). My first Curation Revolution post was in June 2011, but I headed toward curation as early as Infinite Inventory posts in 2008. Once inventory (of anything) become infinite curation rules. One thing to sense the future, quite another to CREATE IT. Marc, Guillaume and the French children I never had (and couldn't understand if I did and I mean this on many levels :), created our curation future. How cool is that?

I will share why Scoop.it and curation may be the most important Internet marketing business trend on my new employer's (Raleigh web developers Atlantic BT) blog soon. I may toss in an article or two on how Scoop.it will help cure cancer too.

Today every American startup entrepreneur and I celebrate Marc, Guillaume and the great, smart, hard working Scoop.it French children I never had by tipping our berets and saying, "We are not worthy" three times:

We Are Not Worthy.

We Are Not Worthy.

We Are Not worthy.

Thanks Scoop.it team. You guys ROCK!

Martin

Atlantic Business Technology Free Strategy Lunch

Working with my Atlantic Business Technology team we've decided to prove the old cliche wrong. We are throwing a FREE LUNCH for your company (as long as your company doesn't exceed 4 people LOL).

Entering the contest is easy.

1. Retweet this:

I want to win #ABTFreeLunch @atlanticbt - Contest Here: http://www2.atlanticbt.com/free-lunch/

2. Follow @atlanticbt on Twitter

DEADLINE: 11.23

Enter: As many times as you like, we will select 3 strategy lunch guests via a random drawing on Thanksgiving.


Free Lunch Format
As many Atlantic BT senior managers and marketing team members as are available (my team and I for sure since this was our idea :), will attend, listen to your plans for Internet marketing and web development for 30 minutes followed by ideas and brainstorming for thirty minutes.

So there is a free lunch and all you have to do to enter is Tweet, Follow and head to Raleigh one day in December (we will hold LUNCH at the Atlantic BT Center next to Macy's Crabtree Valley Mall).

Good luck and hope we have lunch together soon. Looking forward to hearing about your Internet marketing challenges, ideas and thoughts.
Visit FREE Lunch Page

Martin

Seth Godin Scooped

Seth Godin's six ways to judge web site success in Curation Revolution.

Working with Seth Godin

Social Media Report from Experian

Experian social media report download this PDF :

http://www.experian.com/assets/simmons-research/brochures/experian-marketing-services-2011-social-media-consumer-report2.pdf