Magic 1%, Voting 10%, Needed 89%
Reading Crowdsourcing by Jeff Howe I came across an “emerging rule of participatory media” that builds nicely on Ben McConnel and Jackie Huba’s book Citizen Marketer. The 1:10:89 rule explains who will do what on a web site:
- 1% will contribute (I call this the magic 1%)
- 10% will vote on what the 1% created
- 89% will quietly consume content
The activity of the 10 percent – who vote and rate submissions, start and contribute to online discussion, and generally police a site is as valuable to any online community as the actions of the ‘supercontributors” that make up the 1%.Creating community is one of the hardest things any web developer attempts. There are many potholes and pitfalls. Every group in the 1:10:89 rule plays an important part. The magic 1% contributes new content and search engines love current “new” content. The voting 10% police, vote and generally make your web site’s community theater a pleasant place to watch the play. The consuming 89% may seem like free loaders, but what is any art without an audience? If a painting falls in the desert and there is no one there to hear it does it matter?
We could have an intense conversation about art, artists and audience, but let’s not and say we did. Instead let’s agree, especially in our growing digital age, audience is an important part of any art. Some modern art requires direct involvement by 11% of its audience along with appreciation by the consuming and needed 89%.
Curation The Next Web Revolution examined the content chaos that billions and billions of web pages and user generated content create. Curation is the next web revolution. The good news is we won’t curate alone. We will have help from the magical 1%, the Voting 10% and the Needed and consuming 89%.