Good WordTracker SEO Articles

WordTracker may be the best keyword research tool on the planet. It takes some getting used to, it takes using it and understanding WordTracker's "modeled" world. WordTracker's counts are relevant to each other. If one keyword models with a 10 "Count" and another earns a five then the ten is worth roughly twice as much traffic as the five. The tricky part is more is not always better. More skipping or non-converting traffic actually HURTS your web site. Google's algorithm delivers traffic to the most relevant source. Skips take down your relevance scores so more traffic is not always better. Traffic matched to your landing pages, traffic that takes a converting action is worth its weight in SEO gold. There are many "converting actions" including buying, subscribing, reading a page carefully (i.e. staying on it) and continuing to link further into the site. Skips bad, converting actions are good.

WordTracker's tools are expensive. Now that I don't have an expense report paying the freight WordTracker, a UK company so dollars must be converted to pounds, is beyond my means. Good news is WordTracker makes a FREE Keyword Research Tool. The ads are a bit frustrating, but I've found my subscription to their newsletter very helpful. Here are links to two recent helpful articles from WordTracker:

Getting the Most Out of Pay Per Click (PPC)

Working from Keywords (outside) to web site design (inside)

The second link is an important idea. Most web developers work inside out. They have ideas and build a web site to represent those ideas. Having ideas is fine, but check them with WordTracker's keywords to see if your ideas match how potential customers THINK about what you do. Believe me your online marketing life will be much easier if you work, at least partially, from the outside (how potential customers talk about your business) to inside (how you talk). Recently I noticed ecommerce searches are much higher than e-commerce. I won't change 100% of my usage, but I will think about when it makes the most sense to use the keyword with higher counts.

Strongly suggest subscribing to WordTracker's SEO Newsletter

Marty

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