Twenty-five years ago Dan Wieden and David Kennedy quit their jobs to start a different kind of ad agency. A place where people would come to do the best work of their careers. A place for creating provocative, interesting brands that people actually care about. That kind of advertising became known as "the work," and everything else came second. Before ego. Before politics. Before sleep. Before "the prudent thing to do." Wieden+Kennedy was created to be a place where the work came first.
Staying true to that mission, Wieden+Kennedy has helped create some of the strongest brands in the world and, in the process made clients like Nike, ESPN and Miller High Life a part of popular culture.
WOW. There is values based business and then there is Wieden and Kennedy. I think I am in love (lol). I went looking for who created Levis great Go Forth campaign and stumbled on two business visionaries. Shame on me for not knowing. Kudos to them for knowing. Thanks to everyone at W&K for Go Forth. Inspired work ladies and gentlemen and you are marketing zombie killers.
If I could speak to Dan Wieden and David Kennedy here is what I would say:
Dan and David it is rare an old marketing dog like me is STUNNED by advertising but W&K's Go Forth work for Levi is so magical, so incredibly beautiful I had to tell you. I wish you had the cameras rolling during your creative process for this campaign. I think The New Americans and Go Forth will be remembered for a long, long time. Great art doesn't die it lives on in its progeny. Go Forth will influence many. I think about it like I think of art (over and over again trying to understand its full meaning).
I apologize for this cyber-stalking, but I had to tell you how much your work means to at least one old marketing dog (lol).
Thanks, Marty Smith