In Praise of Sandra Fathi

News From Twitter To Google
Public relations has changed. Back in the day you could write an editor, tell a compelling story and they just might build on your riff. Way back in the day, I remember throwing up a VNR (video news release) and watching as local news teams grabbed our b-roll almost unedited. Today PR life is different as Sandra Fathi made clear in an excellent community presentation today sponsored by WebPR company Vocus. I use Vocus for distribution of our press releases and like it.

Link to Maximizing The Value of Your News: From Twitter To Google this link will take you to the PPT deck from today's presentation.

That link will bring you to another useful tool called SlideShare. Never heard of this tool prior to this meeting and it is VERY COOL.

Sandra's presentation was real, informative and smart. She's been in the trenches and she knows her stuff. Her site is also helpful find it at:

http://www.techaffect.com/

PR is different and Sandra's PPT deck, twitter feed (http://twitter.com/sandrafathi) and web site will help you parse it out. Highly recommend looking at least one of Sandra's notes about PR today if you hope to accomplish anything.

Martin

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